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3 challenges in mobile ad monetization –
and 3 ways to solve them

June 14, 2013 — VentureBeat by Adam Landis
Although 4.5 percent of media consumption in the U.S. occurs on mobile devices, this only translates into 1.7 percent of media ad spend. This indicates real potential for growth in the mobile ad market...
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6 cost-effective ways to acquire more app users

June 12, 2013 — iMedia Connection by Mitchell Weisman
Mobile user acquisition has become more competitive, expensive, and complicated. Here are six simple tips to help your app rise above the competition...
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News roundup: LifeStreet CEO speaks at AppNation, Mary Meeker releases trends report, and more

June 5, 2013
This month we saw ever-more proof that online advertising and smartphone adoption are increasing at hyper-speed. LifeStreet's own man of steel, Mitchell Weisman, spoke at the AppNation Summit about how online advertising is transforming into a liquid marketplace.
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