Case Studies

GameDuell

About GameDuell

GameDuell boasts one of the largest cross-platform social gaming communities in the world with more than 75mm members to date. Each month more than 12 million people compete on their unique tournament-style social gaming platform which is available on the GameDuell website, partner sites, social networks, and mobile devices. GameDuell's network of 1000 distribution partners includes many of the world's most prominent Internet portals and game sites.

The opportunity

GameDuell's combination of high-quality games, thrilling user experiences, and innovative transaction models has made their 60 flash-based games not only highly popular but also highly lucrative. In order to keep attracting more users, the company sought advertising partners to help them maintain and even accelerate their rapid user growth rate.

The result

Given their customer acquisition and monetization goals, GameDuell recognized the potential of working with LifeStreet as an advertiser. Through advertising campaigns on LifeStreet, GameDuell acquired massive numbers of active users for their Facebook gaming channel.

Quote

"Since 2009 LifeStreet has been a valued partner for GameDuell, delivering significant numbers of high quality customers. The team is easy to work with and is very good at what they do technically, creatively, and analytically. We look forward to further growing our business relationship over the coming years."

— Luis Ongil, Managing Director, Americas, GameDuell Inc
GameDuell

6waves Lolapps

About 6waves Lolapps

6waves is a leading publisher of games on the Facebook platform, commanding over 30 million monthly active players. Leading titles from this global social gaming powerhouse include Ravenwood Fair, Mystery Manor, Ravenskye City and Airport City.

The opportunity

With half of its users in the US and half abroad, 6waves Lolapps sought to maintain and grow its dominance on the Facebook platform in all of its key domestic and international markets. Given their hundreds of apps, millions of monthly users, and vigorous growth rates, it was of strategic importance for them to acquire large numbers of high-quality customers while simultaneously minimizing unnecessary financial risk.

The result

LifeStreet Media's low-risk performance-based advertising model and complimentary in-house Facebook-specific display advertising expertise were a natural fit for 6waves Lolapps' needs. Savvy, data-driven marketers, the 6waves Lolapps team knew which acquisition metrics correlated strongly to gaming adoption and usage, and they worked with LifeStreet to implement customized performance metrics deeply entrenched in the customer acquisition funnel.

Quote

"With its dominance in the in-app social advertising space and proven mastery of Facebook-based display advertising, LifeStreet Media was a natural advertising partner for 6waves Lolapps. They helped us meet our customer acquisition goals and maintain and grow our share of the gaming market on Facebook. Their customized approach to performance advertising allowed us to pay only for customers who met our gaming adoption goals. Since 2008, LifeStreet has been an integral component of our customer acquisition strategy."

— 6waves Lolapps
6waves