LifeStreet Media, headquartered in San Carlos, CA (minutes from Caltrain), is the largest social media ad network and one of the world's largest distributors of Facebook applications. We work directly with the world's largest Facebook app developers, serving billions of impressions each month into 8,000+ applications and sites to a global audience of over 100 million. Based on our explosive growth, we were recently recognized by Inc. Magazine as "One of America's Fastest Growing Private Companies."
We are now preparing to launch our mobile ad network, leveraging our proprietary technology and expertise in distributing and monetizing Facebook apps.
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- Current Open Positions
- Direct Marketing Analyst - San Carlos, CA
- Director of Corporate Marketing - San Carlos, CA
- Director of Business Development, Mobile - San Carlos, CA
- Account Manager, Advertiser Development - San Carlos, CA
Direct Marketing Analyst - San Carlos, CA
We are looking for a driven, creative, and analytical self-starter to join our team. The Direct Marketing Analyst will be responsible for implementing, growing, and optimizing online advertising campaigns. To be successful in this role, you will need to combine insightful data analysis and careful planning with smart and creative marketing tactics.
Responsibilities may include
- Optimize online advertisements and landing pages to maximize return-on-investment.
- Analyze campaign data in order to spot trends and make insightful recommendations.
- Implement carefully planned direct marketing tests to determine best performing creatives and campaigns.
- Generate new ideas for online advertisements and landing pages using creativity and competitive analysis.
- Oversee the creation of marketing assets, working closely with the design and development teams.
- Analyze network traffic to help maximize campaign delivery and ensure success metrics are being met.
- Continuously review the campaign management process to look for ways to make improvements and introduce efficiencies.
Requirements
- BA/BS degree required, with strong academic performance.
- Strong interest in online advertising.
- Analytical; great with numbers and a strong problem solver.
- High attention to detail.
- Strong communication skills; able to articulate test results, new ideas, or new technology/reporting requirements in a clear and concise manner.
- Enthusiasm to build a meaningful business from the ground up.
- Self-starter and team player with competitive drive and ability to multi-task.
- Comfortable working in an unstructured, fast-paced, start-up environment.
- Willingness and ability to take on important assignments unrelated to the core job description.
We offer competitive salaries, 401(k) plan, comprehensive medical/dental/vision benefits, copious drinks/snacks, and a complete game room (Wii, air hockey, ping pong).
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Director of Corporate Marketing - San Carlos, CA
We are seeking a Director of Corporate Marketing to help craft our brand identity, drive brand awareness and establish a differentiated market position in the large and growing space of social and mobile ad networks. The ideal candidate will bring both strategic vision and solid execution skills, willing to roll up their sleeves and do what it takes to create lasting corporate value.
Responsibilities
- Develop annual and long-term corporate marketing objectives, plans, programs and budgets.
- Lead development of corporate identity, messaging and branding strategy, working closely with management team.
- Implement and maintain PR and corporate image strategy.
- Manage content strategy and execution plan, including writing and/or editing press releases, case studies, by-lines, blogs, etc.
- Lead event planning and execution, working closely with business development and marketing teams.
- Develop, execute and monitor successful marketing outreach programs to expand our network.
Requirements
- 5-10 years successful experience in corporate marketing, preferably in mobile or online media.
- Bachelor's degree in Marketing or related field required; MBA a plus.
- Proven ability to collaboratively develop and maintain corporate identity, messaging and branding strategy.
- Experience in PR, including writing original marketing content for use in PR and website development (press releases, by-lines, blogs, etc.).
- Strong knowledge of, and experience with, social media (Facebook, Twitter, blogging, etc.).
- High tolerance for change, with an ability to thrive in a fast-moving, dynamic environment.
- Superior strategic planning, organization and communication skills, problem solving skills, and the ability to work collaboratively in a team environment.
We offer competitive salaries, 401(k) plan, comprehensive medical/dental/vision benefits, copious drinks/snacks, and a complete game room.
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Director of Business Development, Mobile - San Carlos, CA
We are looking for an experienced Director of Business Development to take the lead in building up our mobile publisher network. The successful candidate will bring a results-driven attitude, industry expertise and passion, and a network of developer/publisher relationships.
Responsibilities
- Secure ad inventory by prospecting, engaging, and closing iPhone and Android publishers
- Collaborate with sales team to cross-sell advertising services to app publishers
- Work with Marketing team to ensure strong and consistent messaging to publishers
- Work with Product team to launch new publishers, optimize the self-service platform, and enhance prospecting and communication tools
- Identify and recommend new product and/or marketing innovations
Requirements
- Direct experience in mobile (preferred) or online media buying, sales, or business development
- Strong relationships with mobile developers/publishers strongly preferred
- Fundamental knowledge of iPhone and Android mobile devices and applications
- Self-starter, seeking a new professional challenge and a role with enormous growth potential
- Comfortable working in a fast-paced, high-growth, start-up environment
- BA/BS degree required with strong academic performance
We offer competitive salaries, 401(k) plan, comprehensive medical/dental/vision benefits, copious drinks/snacks, and a complete game room (Wii, air hockey, ping pong).
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Account Manager, Advertiser Development - San Carlos, CA
The Advertiser Development Group manages LifeStreet's relationships with its expanding base of advertisers. As an Account Manager, you'll help Lifestreet's advertisers grow their business using our display advertising products that run on social & mobile applications. The right candidate must be pro-active, detail-oriented, hard-working and be able to work well in a team-oriented, client-focused environment.
Responsibilities
- Set-up, create and execute online ad campaigns on behalf of assigned clients to achieve goals and objectives
- Enhance the experience of LifeStreet's advertisers by developing strong relationships and by providing exceptional customer support.
- Evangelize LifeStreet and communicate the value of performance based advertising on mobile and social media platforms.
- Proactively investigate issues (delivery discrepancies, billing disputes, etc.) with clients and/or internal parties and provide resolution to these issues
- Manage month-end close and review of financial data and billing-related issues in coordination with accounting department
- Work closely with advertisers to ensure that the initial campaign launch is successful
- Analyze campaign data and recommend improvements to meet the client's marketing objectives
- Proactively work with advertisers to identify new revenue opportunities
Requirements
- BA/BS degree preferred with a strong academic record.
- At least 3 years of experience in account management, customer support, sales, marketing or consulting.
- Strong interpersonal and communication skills
- Be a team player: willing to lend a hand and do anything to help the team; able to adapt to and operate effectively in a constantly evolving team environment
- Background in online display advertising, mobile advertising or social media is a plus
- Advanced working knowledge of Excel and PowerPoint
We offer competitive salaries, 401(k) plan, comprehensive medical/dental/vision benefits, copious drinks/snacks, and a complete game room.