Privacy Policy

Ad Network Privacy Policy

LifeStreet Corporation and LifeStreet International together with their subsidiaries and affiliates (collectively "LifeStreet" or "we") provides an ad network for advertisers and publishers to access certain proprietary technologies and processes to distribute their advertising campaigns (collectively "Ad Network"). The following Privacy Policy describes the type of information LifeStreet collects from consumers through the Ad Network; how that information is secured; how that information is used; and the choices you have regarding the collection and use of such information. A separate privacy policy is in effect for LifeStreet's web sites, which may be viewed here.

Type of Information Collected and Use of Information.
Personally Identifiable Information

LifeStreet does not collect any personally identifiable information about you, including, but not limited to, your name, email address, mailing address, social security number, credit card information, bank account information and telephone or cell phone number ("PII").

Non-Personally Identifiable Information

Through its proprietary technology, LifeStreet collects non-personally identifiable information about consumers who access advertising and other content through their systems, their publishers' systems and their advertisers' systems. This includes, but is not limited to, IP addresses, browser type, web page views, application views, date, time and domains. ("Non-PII") We use the following technology to obtain this Non-Personally Identifiable Information:

Cookies, Web Beacons, and Other Info Collected Using TechnologyLifeStreet currently uses cookie and web beacon technology to collect certain Internet-related or ad-related information about you.

  1. Cookies
    "Cookies" are a feature in your browser software. If enabled, Cookies may store small amounts of data on your computer about your visit to any of the pages of a website or the use of an application. Cookies assist us in tracking which kinds of information and advertisements appeal the most to you and what content you may have viewed on past visits. Cookies enable us to customize content and advertisements according to your preferences. We may use cookies for purposes including: keeping track of the number of return visits; accumulating and reporting statistical information on website or application usage; delivering specific content and advertisements to you based on your interests or past viewing history. To learn more about this or to opt-out of interest based advertisements from us click here. You can disable cookies, although some sites or applications may not function properly for you if you do so. Your browser preferences can be modified to accept or reject all cookies, or request a notification when a cookie is set. You may read more about cookies at http://cookiecentral.com. In order to use all of the features and functionality of many websites and applications, you need to accept cookies.

  2. Web Beacons
    A web beacon is a programming code that can be used to display an image on a web page, but can also be used to transfer your unique, anonymous user identification to a database and associate you with previously acquired information about an individual in a database. They are also known as "clear gifs", "one-pixel gifs", "web bugs", "Internet tags", or "pixel tags." This allows LifeStreet to track certain websites you visit or applications you use. Web beacons are used to track online behavioral habits for marketing purposes to determine products or services you may be interested in.

  3. IP Addresses
    Your Internet Protocol ("IP") is a unique Internet "address" which is assigned to you by your Internet Service Provider ("ISP"). For local area networks ("LAN"), and accounts provided by some ISP's, an IP address may be permanently assigned to a particular computer. IP addresses are automatically logged by LifeStreet's Web servers, collecting information about a user's traffic patterns. While the IP address does not identify an individual by name, it may, with the cooperation of the ISP, be used to locate and identify an individual using the Web. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using.

  4. Computer Profiles
    LifeStreet may also collect and accumulate other anonymous data which will help us understand and analyze the Internet experience of consumers. For instance, LifeStreet may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.

How Information is Shared
Disclosure of Non-Personally Identifiable Information to Business Partners

With respect to data collected via our Ad Network, including user behavior data, we may combine the Non-PII we collect with Non-PII obtained from other sources. We may also disclose this Non-PII and combined information to participating Advertisers, Publishers and other business partners to improve the relevance and effectiveness of the advertising presented to consumers. For example, we use data collected via our Ad Network to create anonymous consumer segments. These segments will be used to target and optimize Advertiser campaigns.

Complying with Legal Process

LifeStreet will use or disclose your Non-PII in response to subpoenas, court orders, warrants, or legal process, or to otherwise establish or exercise LifeStreet's legal rights or defend against legal claims or in the event of a breach in an agreement with LifeStreet. LifeStreet will use and disclose your Non-PII if LifeStreet believes that a user of this Site or Business Client will harm the property or rights of LifeStreet, its owners, or LifeStreet's other customers. Finally, LifeStreet will use or disclose Non-PII if it believes it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person.

Merger or Sale of LifeStreet

If LifeStreet sells, merges or otherwise reorganizes its business, it reserves the right to transfer and disclose Non-PII to the purchaser or investors.

Compliance with Laws and Law Enforcement

LifeStreet cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Non-PII to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property or rights of LifeStreet or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

Security

We do not collect and therefore do not store consumer PII. LifeStreet uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of all Non-PII. Access to information is strictly limited, and not accessible to the public. However, please be advised that, although LifeStreet takes reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, LifeStreet cannot and does not warrant that your information will be absolutely secure.

No PII Collected from Children

Because it does not knowingly collect PII from children under the age of 13, LifeStreet has no such information about children under the age of 13 to use or to disclose to third parties.

Third Party Information Collection and Use

Through the use of our services you may be linked to our client's websites or applications. Such websites may use cookies and/or other data collection tools. LifeStreet is not responsible for the privacy practices, policies or content of those websites. LifeStreet has no control over any third party website or application and thus does not control the collection, storage or use of information by or through third party websites. The privacy policies of those websites or applications should be reviewed at the time you access them or enter any information into them. Some of our clients are members of the Network Advertising Initiative, which provides a means of opting out of data collection that is available here.

Contact Information

If you have any questions, please feel free to contact us at privacy@lifestreet.com.

Website Privacy Policy

LifeStreetMedia.com (the "Website") is an Internet property of LifeStreet ("us" or "we"). We provide this privacy policy ("Privacy Policy) so that we may inform you about how our technology ("Technology") processes information on behalf of the online advertisers, website owners and other businesses that use our services. You agree to this Privacy Policy, in its entirety, when you: (1) access or use the Website; and/or (2) apply for any information or services available through the Website ("Services"). If you do not agree with the terms and conditions of our Privacy Policy, please do not use or access the Website or apply for the Services.

Personally Identifiable Information:

We collect Personally Identifiable Information ("PII") from this Website when you attempt to become a Client or otherwise choose to provide PII to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, mobile number and/or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on our Website. Once collected, we may store your PII for a reasonable period of time for record keeping purposes. The information that we store is sometimes deleted as space requires or in the normal course of business.

Use of Personal Information

LifeStreet may always use and share with others your personal information:

  • to enable us to generally respond to you, or to process, validate and verify requests and/or purchase orders;
  • to fulfill any of your requests;
  • to provide billing or payment information to you;
  • to send information to you about additional goods or services;
  • to compile and/or distribute information about our websites users and usage patterns;
  • to provide useful information to our websites designers for developing new features and services;
  • to tailor your experience on our websites, e.g., showing content that we believe may interest you or altering the content based on your personal preferences; and
  • in any way we deem advisable to provide better goods or services to our customers.

LifeStreet may also use personal information for any marketing and survey purpose on behalf of itself and its affiliates and subsidiaries. We may disclose personal information to third party agents and independent contractors that help us conduct our marketing and survey efforts. Further, we may disclose personal information to other companies in connection with marketing efforts including but not limited to direct marketing, which may have no relationship to LifeStreet. Finally, if LifeStreet or any of its assets are acquired by or merged with another entity, member information will be one of the transferred assets.

Additionally, we will use or disclose your personal information under the following circumstances: (1) in response to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims; (2) in the event you violate or breach an agreement with us; (3) we believe you will harm the property or rights of LifeStreet or those of LifeStree™s other customers, (4) we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of LifeStreet 's terms of use, or as otherwise required by law, or (5) personal information may also be shared with or sold to any successor to, or purchaser of, part or all of the assets of LifeStreet.

Non-Personally Identifiable Information:

We collect Non-Personally Identifiable Information ("Non-PII") from Website visitors. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to our Website, the referring URL and/or your computer's operating system.

Cookies and Web Beacons:

We use "cookies" and web beacons to help us manage our Website. Cookies are small text files that contain a string of alphanumeric characters. Web beacons (also known as "1X1 pixels" or "clear GIFs") are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. Web users have the option of blocking the use of cookies by changing a setting in their browser. Web users can check their browser supplier's website for details on how to do this. All LifeStreet Media cookies are hosted exclusively from the lfstmedia.com domain. For more information about cookies and web beacons please visit http://www.allaboutcookies.org/cookies.

IP Addresses

We automatically track certain information based upon your behavior on the Sites. We may use this information to do internal research on our users' demographics, interests, and behavior to better understand, protect and serve you and our community. This information may include the URL that you just came from (whether this URL is on the Sites or not), which URL you next go to (whether this URL is on the Sites or not), your computer browser information, and your IP address. Your Internet Protocol ("IP") is a unique Internet "address" which is assigned to you by your Internet Service Provider ("ISP"). For local area network ("LAN"), DSL, or cable modem users, an IP address may be permanently assigned to a particular computer. IP addresses are automatically logged by Web servers, collecting information about a user's traffic patterns. While the IP address does not identify an individual by name, it may, with the cooperation of the ISP, be used to locate and identify an individual using the Web. Your IP address can, however, reveal what geographic area you are connecting from, or which ISP you are using. Finally, other websites you visit have IP addresses, and we may collect the IP addresses of those websites and their pages.

Third Party Websites:

This Privacy Policy applies only to this Site. The Site may contain links that direct you to websites owned and operated by other companies. In particular, when you take advantage of a promotional offer, you will be directed to the websites of our marketing partners that will also collect your personal information, such as credit card companies. LifeStreet does not control, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites, which may employ cookies and/or collect personal information. In addition, we will not and cannot censor or edit the content of any third party Sites. Please be sure to read the privacy policy of each third party websites that you visit.

Minors:

This Website is not intended for visitors that are under eighteen (18) years of age. LifeStreet does not knowingly solicit or collect information from individuals under the age of eighteen (18). If we determine that we have inadvertently collected PII from someone under eighteen (18) years of age, we will take reasonable steps to purge this information from our database. We encourage parents and guardians to spend time online with their children and to participate and monitor the Internet activities of their children.

Security:

Your information may be stored and processed in the United States or any other country in which LifeStreet or its affiliates, subsidiaries or agents maintain facilities, and by using the Sites, you consent to any such transfer of information outside of your country.

We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, perfect security does not exist on the Internet.

Changes to this Privacy Policy & Notification of Changes:

LifeStreet reserves the right to change or update this Privacy Policy at any time. Please check the Website periodically for any changes. Your continued use of the Website and/or acceptance of our e-mail communications following the posting of changes to this Privacy Policy will constitute your acceptance of any and all changes.




Effective Date: November, 6, 2008